The Business Behind Your Business
Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.
Podcasting since 2020 • 151 episodes
The Business Behind Your Business
Latest Episodes
Breaking Free from Day-to-Day Operations: Systemise Your Business
In this episode of The Business Behind Your Business, host Paul Sweeney speaks with James Brown, a certified systemologist and business operations expert, about the transformative power of systemology in small and medium-sized business...
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Episode 151
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31:28
Building Wealth Beyond Business: Property Strategies for Business Owners
In this episode, Paul Sweeney talks with Charles Zerafa, a finance expert specialising in wealth creation strategies for business owners. Charles explains how investing in commercial property can help business owners build wealth outside of the...
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Episode 150
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24:46
Cracking the Code: Quality Certification Simplified
In this episode of "The Business Behind Your Business," host Paul Sweeney talks with John Mason from QualityIQ about the importance of quality certification and how it impacts businesses of all sizes. They explore the evolution of quality stand...
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Episode 149
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31:36
Why 80% of Marketing Fails: The Strategic Missteps Businesses Make
In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing expert Kerim El Gabaili to explore why 80% of marketing efforts fail for small and medium-sized businesses. Drawing on his experience as t...
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Episode 148
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30:07
Scaling with Structure: Garrett Delph on Fixing Chaos in Business
In this insightful episode, Paul Sweeney speaks with Garrett Delph, founder of Clarity Ops, about a common challenge many business owners face—micromanagement and its detrimental effects on scaling a business. Garrett explains how micromanageme...
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Episode 147
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31:28
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