
The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
Latest Episodes
From Clicks to Customers: Practical E-Commerce Tips for Growth

Scaling Soulfully: How Stephen Ridley Built a Global Music Movement

How to Negotiate Like a Pro – Lessons from Wendy Minne

Legal Pitfalls That Sink Small Businesses—And How to Avoid Them

Rethinking Pay: Why Your Top Talent Might Be Eyeing the Exit

Contributors
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Grow Your Business
Paul Sweeney