The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Latest Episodes
What Actually Creates Freedom in Business
Most business owners start out chasing freedom — more time, more flexibility, and control over their life. But somewhere along the way, that freedom often disappears, replaced by long hours, constant pressure, and a business that feels like it ...
From Guesswork to Growth: Data-Driven Advertising That Works
If you’ve ever felt like your advertising is a gamble — spending money without knowing what’s going to work — this episode will change the way you think about marketing. In this conversation, Paul sits down with Skip Wilson to show how business...
The Ripple Effect: How Your Leadership Shapes Team Culture
If you’ve ever felt like your team culture is “off” or that you’re carrying too much of the load as a business owner, this episode will give you a practical, grounded way to fix it. In this conversation, Paul sits down with Lisa Eve...
From Film to Business: The Storytelling Skills Every Owner Needs
If you’ve ever struggled to attract the right clients—or found yourself wasting time on enquiries that go nowhere—this episode is for you. In this conversation with documentary filmmaker and storyteller Chris Baron, you’ll learn how to...
From 40 Pages to 1: A Better Way to Plan Your Business
Most business owners know they should have a plan—but too often, that plan ends up as a long document that’s created once and never used again. In this episode, Paul Sweeney breaks down why traditional business plans fail and what small busines...
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