
The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
Latest Episodes
Why Emotional Engagement is Your Business’s Hidden Superpower

Why Your Business Needs Your Voice: Mastering the Art of Speaking

Stand Out in a Noisy World: Scaling Meaningful Marketing with AI

Unlocking Human Behaviour: The Business Case for NLP

The Happy Leader: Building Trust, Culture & Connection in Business

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Grow Your Business
Paul Sweeney