The Business Behind Your Business
Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.
Podcasting since 2020 • 156 episodes
The Business Behind Your Business
Latest Episodes
Quiet Quitting Uncovered: Leadership Strategies with Dr Aaron Bazin
In this episode, Paul Sweeney talks with Dr Aaron Bazin, author of The Vision Advantage: How to Curb Quiet Quitting, Build Resilience, and Create Growth. They explore the growing phenomenon of "quiet quitting"—what it is, why it ...
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Episode 156
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28:36
How to Keep Your Business Afloat: Insights on Costs, Cash, and Customers
In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Bruce Gleeson, an insolvency expert from Jones Partners. Together, they explore the financial challenges facing SMEs, including rising tax debt, insol...
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Episode 155
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39:22
2024 - A Year in Review
In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisit...
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Episode 154
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15:41
From Strategy to Sales: Weekly Sprints for Business Growth
In this episode of The Business Behind Your Business, host Paul Sweeney welcomes Simon Severino, founder of Strategy Sprints, to discuss actionable sales strategies for small and medium-sized businesses. Simon shares insights from his ...
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Episode 153
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34:57
From Burnout to Brilliance: Transforming Workplace Culture
In this episode of The Business Behind Your Business, host Paul Sweeney discusses the pervasive issue of burnout with leadership expert Trudy MacDonald of Talent Code HR. Together, they unpack how COVID-19 transformed workplace dynamic...
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Episode 152
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40:13
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