The Business Behind Your Business
Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.
Episodes
168 episodes
Business as Unusual: Thriving in a Changing World
In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. In this episode, we sit down with Rick Yvanovich, an experienced entrepreneur and business strategist,...
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Episode 168
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32:47
Trapped in Your Business? How to Escape the Hub-and-Spoke Model
If you're a business owner who feels overwhelmed, overworked, and constantly in the thick of everything, this episode is a must-listen. Host Paul Sweeney takes a deep dive into the "hub and spoke" model—a common but problematic setup where ever...
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Episode 167
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12:55
Surviving and Thriving in a Crisis: Lessons from a Crisis Management Expert
Are you prepared for the unexpected? Every business will face a crisis at some point—whether it’s a PR disaster, a supply chain breakdown, or a financial emergency. But the difference between businesses that survive and those that struggle ofte...
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Episode 166
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34:22
Fixing Your “Frankenstein Business” – How to Attract the Right Clients
Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Ma...
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Episode 165
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28:25
Revolutionizing Board Meetings: How Zeck is Changing the Game
One of the most time-consuming and frustrating challenges faced by businesses are meetings, and especially board meetings. From chasing down reports to dealing with last-minute changes and version control issues, the process can quickly become ...
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Episode 164
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28:11
Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups
Struggling to close deals? Losing potential customers because you’re not following up effectively? You’re not alone—most business owners and entrepreneurs give up after just two or three follow-ups, missing out on massive sales opportunities. I...
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Episode 163
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28:59
Mastering Supply Chain Management: Insights from Kerim Kfuri
Struggling with supply chain issues? Wondering how disruptions could impact your business—or how to prevent them? You’re not alone! Supply chains became a hot topic during COVID-19, but they remain a critical factor in business su...
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Episode 162
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27:40
Hiring Smarter: The Power of Virtual Assistants in Business Success
Feeling overwhelmed with endless tasks in your business? You don’t have to do it all alone! In this episode of The Business Behind Your Business, we uncover how virtual assistants (VAs) can help you regain your time, reduce stre...
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Episode 161
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30:13
Boosting Sales with AI-Powered Quizzes – The Future of Customer Engagement
Are you struggling to generate high-quality leads without spending a fortune on marketing? 🚀 In this episode of The Business Behind Your Business, we uncover a game-changing strategy that can double or even triple your lead conv...
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Episode 160
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26:51
The Essential Start-Up Toolkit: Insights from Peter Deans
Starting a business is easier than ever, but building a successful one? That’s the real challenge. 🚀 Many entrepreneurs dive into start-ups without fully understanding the risks, market demands, or financial pitfalls—leading to failure b...
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Episode 159
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29:52
The Art of the Turnaround: Leadership Lessons for Business Success
Are you struggling to keep your business afloat, or wondering how to take it to the next level? In this episode of The Business Behind Your Business, we uncover the secrets of business turnarounds, leadership, and growth strategies<...
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Episode 158
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32:45
Cut Costs, Not Quality: The Future of AI-Powered Video Production
Want to create high-quality videos for your business but don’t have the budget or expertise? Video marketing is one of the most powerful tools for engagement, but traditional production can be expensive, time-consuming, and complex. In this epi...
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Episode 157
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28:20
Quiet Quitting Uncovered: Leadership Strategies with Dr Aaron Bazin
Are you struggling with disengaged employees, declining productivity, or a team that seems to have mentally checked out? You’re not alone. The rise of quiet quitting—where employees do the bare minimum instead of actively contributing—...
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Episode 156
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28:36
How to Keep Your Business Afloat: Insights on Costs, Cash, and Customers
Are you a small business owner worried about cash flow, rising tax debt, or financial uncertainty? You’re not alone. Many SMEs struggle with these challenges, but the good news is that there are practical strategies to help you navigate ...
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Episode 155
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39:22
2024 - A Year in Review
In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisit...
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Episode 154
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15:41
From Strategy to Sales: Weekly Sprints for Business Growth
Struggling to grow your business and boost sales? Many business owners get stuck in inefficient sales processes, chasing the wrong clients, or failing to execute a clear strategy. In this episode of The Business Behind Your Business, w...
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Episode 153
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34:57
From Burnout to Brilliance: Transforming Workplace Culture
Burnout is at an all-time high, and it’s affecting leaders just as much as their teams. But what if burnout wasn’t just about stress or overwork? In this episode, leadership expert Trudy McDonald shares why burnout happens, how leaders unintent...
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Episode 152
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40:13
Breaking Free from Day-to-Day Operations: Systemize Your Business
Are you constantly caught up in the day-to-day operations of your business, leaving little time to focus on growth? Do you find it difficult to delegate tasks effectively, leading to burnout and inefficiency? If so, this episode is for you. Lea...
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Episode 151
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31:28
Building Wealth Beyond Business: Property Strategies for Business Owners
Are you a business owner looking to build wealth beyond your business? Many entrepreneurs focus solely on growing their business but overlook the potential of property investment as a way to secure long-term financial success. In this episode, ...
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Episode 150
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24:46
Cracking the Code: Quality Certification Simplified
Are you struggling to improve efficiency, secure bigger contracts, or build trust with customers? Quality certification could be the key to unlocking new opportunities for your business. In this episode of The Business Behind Your Business<...
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Episode 149
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31:36
Why 80% of Marketing Fails: The Strategic Missteps Businesses Make
If you’ve ever felt like your marketing efforts aren’t delivering the results you expected—or worse, feel like you're just wasting money—this episode is a must-listen. Marketing expert Karim El Gabaili joins host Paul Sweeney to break down why ...
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Episode 148
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30:07
Scaling with Structure: Garrett Delph on Fixing Chaos in Business
Feeling stuck in the cycle of micromanagement? Wondering why your team isn’t performing the way you’d hoped—despite all your oversight? This episode is for you.Join us as we uncover the real reasons micromanagement persists in bus...
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Episode 147
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31:28
From Overworked to Architect: Bradley Hamner's Blueprint for Business Freedom
Are you feeling overwhelmed in your business—wearing all the hats, constantly putting out fires, and wondering if you’ll ever get the freedom you set out to create when you first started? Well this episode is for you. Whether you're early in yo...
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Episode 146
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37:43
Using AI for Business Success
Feeling overwhelmed by all the hype around artificial intelligence? Not sure how it fits into your small business—or if it even should? This episode is your starting point. Join us for a practical and myth-busting conversation with AI entrepren...
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Episode 145
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42:52
Smart Cost-Cutting Strategies to Boost Your Business Profits
Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of 'The Business Behind Your Business,' we dive deep into practical tips and techniques to streamline you...
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Episode 144
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23:35
