The Business Behind Your Business
Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.
Episodes
156 episodes
Quiet Quitting Uncovered: Leadership Strategies with Dr Aaron Bazin
In this episode, Paul Sweeney talks with Dr Aaron Bazin, author of The Vision Advantage: How to Curb Quiet Quitting, Build Resilience, and Create Growth. They explore the growing phenomenon of "quiet quitting"—what it is, why it ...
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Episode 156
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28:36
How to Keep Your Business Afloat: Insights on Costs, Cash, and Customers
In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Bruce Gleeson, an insolvency expert from Jones Partners. Together, they explore the financial challenges facing SMEs, including rising tax debt, insol...
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Episode 155
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39:22
2024 - A Year in Review
In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisit...
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Episode 154
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15:41
From Strategy to Sales: Weekly Sprints for Business Growth
In this episode of The Business Behind Your Business, host Paul Sweeney welcomes Simon Severino, founder of Strategy Sprints, to discuss actionable sales strategies for small and medium-sized businesses. Simon shares insights from his ...
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Episode 153
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34:57
From Burnout to Brilliance: Transforming Workplace Culture
In this episode of The Business Behind Your Business, host Paul Sweeney discusses the pervasive issue of burnout with leadership expert Trudy MacDonald of Talent Code HR. Together, they unpack how COVID-19 transformed workplace dynamic...
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Episode 152
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40:13
Breaking Free from Day-to-Day Operations: Systemise Your Business
In this episode of The Business Behind Your Business, host Paul Sweeney speaks with James Brown, a certified systemologist and business operations expert, about the transformative power of systemology in small and medium-sized business...
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Episode 151
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31:28
Building Wealth Beyond Business: Property Strategies for Business Owners
In this episode, Paul Sweeney talks with Charles Zerafa, a finance expert specialising in wealth creation strategies for business owners. Charles explains how investing in commercial property can help business owners build wealth outside of the...
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Episode 150
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24:46
Cracking the Code: Quality Certification Simplified
In this episode of "The Business Behind Your Business," host Paul Sweeney talks with John Mason from QualityIQ about the importance of quality certification and how it impacts businesses of all sizes. They explore the evolution of quality stand...
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Episode 149
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31:36
Why 80% of Marketing Fails: The Strategic Missteps Businesses Make
In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing expert Kerim El Gabaili to explore why 80% of marketing efforts fail for small and medium-sized businesses. Drawing on his experience as t...
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Episode 148
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30:07
Scaling with Structure: Garrett Delph on Fixing Chaos in Business
In this insightful episode, Paul Sweeney speaks with Garrett Delph, founder of Clarity Ops, about a common challenge many business owners face—micromanagement and its detrimental effects on scaling a business. Garrett explains how micromanageme...
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Episode 147
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31:28
From Overworked to Architect: Bradley Hamner's Blueprint for Business Freedom
In this episode of "The Business Behind Your Business," host Paul Sweeney sits down with Bradley Hamner, a seasoned business growth coach and founder of Blueprint OS. Bradley shares his personal journey from being overwhelmed by the day-to-day ...
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Episode 146
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37:43
Using AI for Business Success
In this episode, we dive deep into the world of artificial intelligence (AI) with industry expert Josh Thomas, co-founder of Anabots AI. With over 15 years of entrepreneurial experience, Josh shares practical insights on how small and medium-si...
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Episode 145
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42:52
Smart Cost-Cutting Strategies to Boost Your Business Profits
Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of 'The Business Behind Your Business,' we dive deep into practical tips and techniques to streamline you...
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Episode 144
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23:35
Spotting Employee Red Flags: Navigating Employment Challenges in SMEs
Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives. Our experts James Frank a...
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Episode 143
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44:05
Breaking Barriers: Overcoming Common Business Growth Excuses
In this episode of "The Business Behind Your Business," host Paul Sweeney dives into the common excuses that hold business owners back from achieving profitable growth. What is stopping your business from achieving "Better Business...
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Episode 142
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23:32
The Great Wealth Transfer
In this episode of "The Business Behind Your Business," host Paul Sweeney discusses the concept of "The Great Wealth Transfer" with his guest, Inbam Devadason, a seasoned financial advisor with over 30 years of experience in the financial servi...
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Episode 141
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34:29
Stay on Top of Your Numbers: Expert Tips for Small Business Owners
In this episode of "The Business Behind Your Business," we discuss the critical importance of understanding your financial figures as the year comes to a close. With tax season approaching, maximising your returns and profits is crucial, but ma...
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Episode 140
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24:02
Mastering Business Storytelling with Video Marketing
In this episode of "The Business Behind Your Business" podcast, host Paul Sweeney interviews Dave Power, the founder of Power Creative, to explore the transformative power of video storytelling for business owners. With over 25 years of experie...
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Episode 139
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30:02
Are You Paying Too Much Tax? Unlock The Power of End-of-Year Tax Planning
Do you feel confused about what you should be doing for your business at the end of the financial year? Do you feel pressure to buy, buy, buy with the EOFY sales?Or do any of these concerns around business taxes sound familiar?
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Episode 138
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22:13
Adapt or Vanish: Navigating Business Disruption in the Age of AI
What should business owners do when new technology threatens to derail their business? Close down or find a new path? This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche ...
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Episode 137
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31:13
Unlocking Opportunities: Navigating Business in Uncertain Times
There's so much uncertainty in the world and it can feel hard to confidently lead your small business when the path ahead is unclear.Today we're joined by Jim Mills, the managing director of Merit Planning Hills, to look at some strateg...
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Episode 136
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24:45
Beyond Credit Cards: Best Alternatives for Funding Your Business
As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it's important to recognise when there are better solutions. We are joined by Jason Smith (Cap...
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Episode 135
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25:02
Save Your Business Money by Improving Employee Engagement and Retention
Does your business struggle with a constant turnover in employees? This is an issue for many businesses and the cost of hiring and onboarding new employees is high.Or perhaps you have some amazing employees and you want to learn more ab...
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Episode 134
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28:16
