The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
Episodes
173 episodes
From Clicks to Customers: Practical E-Commerce Tips for Growth
Ready to sharpen your e-commerce strategy and stay ahead of the curve?In this episode, Matthew Stafford joins us to share real-world tips and forward-thinking advice to help business owners thrive in the ever-evolving world of online ret...
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Episode 173
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32:15
Scaling Soulfully: How Stephen Ridley Built a Global Music Movement
What happens when you stop following the rules—and start following your passion? In this inspiring and insightful episode, Stephen Ridley shares how he built a globally recognized music brand, grew an online academy that now teaches over 1.2 mi...
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Episode 172
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50:32
How to Negotiate Like a Pro – Lessons from Wendy Minne
Negotiation is more than winning—it’s about creating value for both sides. Many business owners struggle with negotiations, relying on outdated strategies that often lead to conflict or lost opportunities.Whether you're dealing with vend...
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Episode 171
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25:21
Legal Pitfalls That Sink Small Businesses—And How to Avoid Them
If you're a small or medium-sized business owner, this episode could save you from costly legal missteps that threaten your business's growth—or even its survival. Legal expert Matthew Fornaro joins the podcast to highlight the essential con...
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Episode 170
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29:43
Rethinking Pay: Why Your Top Talent Might Be Eyeing the Exit
If you think pay is just about numbers, think again. In today’s talent-short market, the way you compensate your people could be the reason they leave—or why they stay and thrive. In this episode, Trudy MacDonald, award-winning business leader ...
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Episode 169
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42:37
Business as Unusual: Thriving in a Changing World
In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. In this episode, we sit down with Rick Yvanovich, an experienced entrepreneur and business strategist,...
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Episode 168
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32:47
Trapped in Your Business? How to Escape the Hub-and-Spoke Model
If you're a business owner who feels overwhelmed, overworked, and constantly in the thick of everything, this episode is a must-listen. Host Paul Sweeney takes a deep dive into the "hub and spoke" model—a common but problematic setup where ever...
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Episode 167
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12:55
Surviving and Thriving in a Crisis: Lessons from a Crisis Management Expert
Are you prepared for the unexpected? Every business will face a crisis at some point—whether it’s a PR disaster, a supply chain breakdown, or a financial emergency. But the difference between businesses that survive and those that struggle ofte...
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Episode 166
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34:22
Fixing Your “Frankenstein Business” – How to Attract the Right Clients
Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Ma...
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Episode 165
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28:25
Revolutionizing Board Meetings: How Zeck is Changing the Game
One of the most time-consuming and frustrating challenges faced by businesses are meetings, and especially board meetings. From chasing down reports to dealing with last-minute changes and version control issues, the process can quickly become ...
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Episode 164
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28:11
Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups
Struggling to close deals? Losing potential customers because you’re not following up effectively? You’re not alone—most business owners and entrepreneurs give up after just two or three follow-ups, missing out on massive sales opportunities. I...
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Episode 163
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28:59
Mastering Supply Chain Management: Insights from Kerim Kfuri
Struggling with supply chain issues? Wondering how disruptions could impact your business—or how to prevent them? You’re not alone! Supply chains became a hot topic during COVID-19, but they remain a critical factor in business su...
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Episode 162
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27:40
Hiring Smarter: The Power of Virtual Assistants in Business Success
Feeling overwhelmed with endless tasks in your business? You don’t have to do it all alone! In this episode of The Business Behind Your Business, we uncover how virtual assistants (VAs) can help you regain your time, reduce stre...
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Episode 161
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30:13
Boosting Sales with AI-Powered Quizzes – The Future of Customer Engagement
Are you struggling to generate high-quality leads without spending a fortune on marketing? 🚀 In this episode of The Business Behind Your Business, we uncover a game-changing strategy that can double or even triple your lead conv...
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Episode 160
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26:51
The Essential Start-Up Toolkit: Insights from Peter Deans
Starting a business is easier than ever, but building a successful one? That’s the real challenge. 🚀 Many entrepreneurs dive into start-ups without fully understanding the risks, market demands, or financial pitfalls—leading to failure b...
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Episode 159
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29:52
The Art of the Turnaround: Leadership Lessons for Business Success
Are you struggling to keep your business afloat, or wondering how to take it to the next level? In this episode of The Business Behind Your Business, we uncover the secrets of business turnarounds, leadership, and growth strategies<...
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Episode 158
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32:45
Cut Costs, Not Quality: The Future of AI-Powered Video Production
Want to create high-quality videos for your business but don’t have the budget or expertise? Video marketing is one of the most powerful tools for engagement, but traditional production can be expensive, time-consuming, and complex. In this epi...
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Episode 157
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28:20
Quiet Quitting Uncovered: Leadership Strategies with Dr Aaron Bazin
Are you struggling with disengaged employees, declining productivity, or a team that seems to have mentally checked out? You’re not alone. The rise of quiet quitting—where employees do the bare minimum instead of actively contributing—...
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Episode 156
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28:36
How to Keep Your Business Afloat: Insights on Costs, Cash, and Customers
Are you a small business owner worried about cash flow, rising tax debt, or financial uncertainty? You’re not alone. Many SMEs struggle with these challenges, but the good news is that there are practical strategies to help you navigate ...
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Episode 155
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39:22
2024 - A Year in Review
In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisit...
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Episode 154
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15:41
From Strategy to Sales: Weekly Sprints for Business Growth
Struggling to grow your business and boost sales? Many business owners get stuck in inefficient sales processes, chasing the wrong clients, or failing to execute a clear strategy. In this episode of The Business Behind Your Business, w...
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Episode 153
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34:57
From Burnout to Brilliance: Transforming Workplace Culture
Burnout is at an all-time high, and it’s affecting leaders just as much as their teams. But what if burnout wasn’t just about stress or overwork? In this episode, leadership expert Trudy McDonald shares why burnout happens, how leaders unintent...
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Episode 152
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40:13
Breaking Free from Day-to-Day Operations: Systemize Your Business
Are you constantly caught up in the day-to-day operations of your business, leaving little time to focus on growth? Do you find it difficult to delegate tasks effectively, leading to burnout and inefficiency? If so, this episode is for you. Lea...
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Episode 151
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31:28
Building Wealth Beyond Business: Property Strategies for Business Owners
Are you a business owner looking to build wealth beyond your business? Many entrepreneurs focus solely on growing their business but overlook the potential of property investment as a way to secure long-term financial success. In this episode, ...
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Episode 150
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24:46
Cracking the Code: Quality Certification Simplified
Are you struggling to improve efficiency, secure bigger contracts, or build trust with customers? Quality certification could be the key to unlocking new opportunities for your business. In this episode of The Business Behind Your Business<...
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Episode 149
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31:36
