The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Latest Episodes
Why More Revenue Won’t Fix Your Profit Problem
Many business owners believe that more customers, more sales and higher revenue will eventually lead to stronger profits. But what if the business is growing, the team is busier than ever, and there is still little cash or profit left at the en...
Is Your Business Really Safe in the Age of AI?
Technology keeps businesses running, but it can also create risks that are easy to overlook. As AI becomes part of everyday work, protecting your business is no longer simply an IT issue. It comes down to how your people use technology, what in...
Launch, Listen, Improve: A Smarter Way to Build a Product
A challenging personal experience can sometimes reveal a much bigger opportunity. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Elysia Krstevski, founder of MEKE Baby, about turning a problem as a new m...
Why a Great Product Isn’t Enough to Build a Business
Starting a business can feel overwhelming, particularly when you are moving into an industry you know little about. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Shelly Kul, founder of Kashkiya, about leaving a ...
The Dangerous Risk Most Business Owners Ignore
What happens when your biggest customer leaves, your leads dry up, or the platform driving your sales changes the rules overnight? For many business owners, those moments expose just how vulnerable their business really is.In this episod...
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