
The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
Building Wealth Beyond Business: Property Strategies for Business Owners
Are you a business owner looking to build wealth beyond your business? Many entrepreneurs focus solely on growing their business but overlook the potential of property investment as a way to secure long-term financial success. In this episode, finance expert Charles Zerafa joins us to discuss how business owners can strategically invest in commercial property to build wealth, reduce risk, and leverage tax benefits. If you're wondering how to diversify your assets while still supporting your business growth, this episode is packed with actionable insights for you.
Charles explains how business owners can use commercial property as a wealth-building tool, whether through purchasing their own business premises or investing in additional assets. He shares insights on using superannuation for property purchases, the benefits of working with buyer’s agents, and key financial considerations when acquiring property. With a focus on long-term planning and smart financing, Charles provides practical advice on minimizing risks while maximizing returns. Whether you're new to property investment or looking to refine your strategy, this episode offers valuable guidance for business owners looking to diversify their assets and grow long-term wealth.
Charles Zerafa With over 25 years of experience in Business and Corporate Banking, Charles Zerafa is a seasoned finance broker renowned for his ability to tailor finance solutions to meet the unique needs of each client.
His career has spanned across various roles as a Relationship Manager and Finance Analyst, amassing a remarkable track record of handling lending applications exceeding $1.0 billion, encompassing diverse industries from small businesses to multinational corporations.
Connect with Charles
www.charleszerafa.com.au
https://thebusinessbehindyourbusiness.com/
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