The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
2024 - A Year in Review
In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisiting your business's purpose and strategy, systemizing operations, leveraging technology like AI, and empowering your team to achieve their best. With highlights from discussions on avoiding burnout, improving team accountability, and aligning efforts with a crystal-clear strategy, this episode is packed with practical tips to make the new year your best one yet.
Check out some of the 2024 episodes here:
153 - From Strategy to Sales: Weekly Sprints for Business Growth
152 - From Burnout to Brilliance: Transforming Workplace Culture
151 - Breaking Free from Day-to-Day Operations: Systemise Your Business
150 - Building Wealth Beyond Business: Property Strategies for Business Owners
149 - Cracking the Code: Quality Certification Simplified
148 - Why 80% of Marketing Fails: The Strategic Missteps Businesses Make
147 - Scaling with Structure: Garrett Delph on Fixing Chaos in Business
146 - From Overworked to Architect: Bradley Hamner’s Blueprint for Business Freedom
145 - Using AI for Business Success
143 - Spotting Employee Red Flags: Navigating Employment Challenges in SMEs
141 - The Great Wealth Transfer
139 - Mastering Business Storytelling with Video Marketing
137 - Adapt or Vanish: Navigating Business Disruption in the Age of AI
136 - Unlocking Opportunities: Navigating Business in Uncertain Times
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