The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
The Essential Start-Up Toolkit: Insights from Peter Deans
Starting a business is easier than ever, but building a successful one? That’s the real challenge. 🚀 Many entrepreneurs dive into start-ups without fully understanding the risks, market demands, or financial pitfalls—leading to failure before they even get off the ground.
In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Peter Deans, business advisor and author of The Start-Up Toolkit: A Step-By-Step Guide for Founders. Peter shares the biggest mistakes start-ups make, the essential steps every entrepreneur should take before launching, and how to navigate the unpredictable world of start-ups.
💡 What You’ll Learn in This Episode:
✔️ The top reasons why most start-ups fail (and how to avoid them)
✔️ The importance of market validation before launching your business
✔️ How to manage finances so you don’t run out of cash too soon
✔️ Why customer feedback is critical for business growth
✔️ Key strategies for risk management and adapting to change
Whether you're launching your first start-up or looking to refine your business approach, this episode is packed with practical insights to help you build, grow, and sustain a profitable business.
🔊 Tune in now and set your start-up up for success!
Get Peter's book here: www.goruworld.com
Peter Deans is currently Chair and Non-Executive Director of NerdWallet Australia, NonExecutive Director of the start-up equities trading platform Trade for Good, and Board Member of the global industry body for RegTech, The RegTech Association. Peter is also an advisory board member for several fintechs and start-up companies. Peter Deans is a former Chief Risk Officer and is today an industry leading risk management and strategy advisor through his firm, Notwithoutrisk Consulting. Peter is a regular contributor to a range of strategy, risk and finance publications including Company Director Magazine (Australia), Director Today (India), FINSIA (Australia) and The Asian Banker (Singapore). Peter was awarded Australian Banking & Finance magazine’s Chief Risk Officer of the Year award in 2014, 2015, 2016 and 2018. Peter is also the Creator & Founder of the 52 Risks® management framework (www.52Risks.com).
Email pdeans@notwithoutrisk.com
Phone +61 402 222 193
Website www.notwithoutrisk.com
X @deans_risk
https://thebusinessbehindyourbusiness.com/
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