The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
Boosting Sales with AI-Powered Quizzes – The Future of Customer Engagement
Are you struggling to generate high-quality leads without spending a fortune on marketing? 🚀 In this episode of The Business Behind Your Business, we uncover a game-changing strategy that can double or even triple your lead conversion rates—without increasing your marketing budget! Our guest, Maxwell Nee, Chief Revenue Officer at ScoreApp, reveals how quiz marketing is helping businesses attract, engage, and convert the right customers effortlessly.
💡 What You’ll Learn in This Episode:
✅ Why traditional lead magnets like PDFs and discounts aren’t enough anymore
✅ How quiz marketing can convert leads at 20-40%—far better than standard marketing tactics
✅ The secret to understanding your ideal customers without wasting time or money
✅ How AI-powered tools like ScoreApp automate and optimize lead generation
✅ Practical, low-cost strategies that any small business can use today
Maxwell breaks down real-world examples and shares expert insights into how small and medium-sized businesses can stop wasting marketing dollars and start attracting ready-to-buy customers. If you’re looking for a smarter, more effective way to grow your business, this episode is a must-listen!
Get your FREE copy of the Scorecard Marketing book here: www.scoreapp.com/book
Maxwell Nee is the Chief Revenue Officer of ScoreApp,a Quiz Marketing
Platform with 7,000 paying clients. He's also a multi-award winning
entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio,
Forbes, Singapore’s The Business Times & The Australian Business Review.
Maxwell's LinkedIn
Ph +61 438 988 879
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https://thebusinessbehindyourbusiness.com/
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