Surviving and Thriving in a Crisis: Lessons from a Crisis Management Expert

Are you prepared for the unexpected? Every business will face a crisis at some point—whether it’s a PR disaster, a supply chain breakdown, or a financial emergency. But the difference between businesses that survive and those that struggle often comes down to preparation. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with crisis management expert Stephanie Craig from Kith Consulting to discuss how businesses can build resilience and respond effectively when things go wrong.

Stephanie shares her deep expertise in crisis management, explaining what defines a crisis, why preparation is key, and how businesses can protect their reputation and operations when faced with the unexpected. She dives into the importance of leadership in crisis response, the value of having a crisis team, and how to approach decision-making under pressure. Listeners will walk away with actionable strategies to ensure they are not caught off guard when a crisis strikes. Whether you're a small business owner or a corporate leader, this episode will help you stay one step ahead in safeguarding your business.

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Stephanie Craig, has built her reputation as a crisis expert by guiding some of the world’s most prominent people and organizations through their most trying moments. Combining her deep experience in politics, media and business, she mitigates crisis, repairs reputations and inoculates against future crises.

Stephanie has counted former First Lady Rosalynn Carter, the mayor of the nation’s 10th largest city and some of the most notable global brands as clients. When not handling crisis, Stephanie supports causes she cares about by helping to establish the groundbreaking group — I Am ALS and chairing the Force to End Harassment in Advocacy as an effort during the #Metoo movement.

In her career, Stephanie has guided media organizations, Fortune 50 tech companies and members of the House and Senate in the United States and Canada through some of their most trying days. She sharpened her crisis skills on several campaigns including three presidentials. She is a battleground specialist and likely the only person to have worked in both houses on Capitol Hill and Parliament Hill.

www.kith.co

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