The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
Business as Unusual: Thriving in a Changing World
In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. In this episode, we sit down with Rick Yvanovich, an experienced entrepreneur and business strategist, to explore what it takes to thrive in an era of constant transformation. Whether you're a start-up founder or an established business leader, this conversation will help you rethink traditional business practices and embrace a more resilient approach to leadership and decision-making.
Rick shares valuable insights on why there’s no such thing as "business as usual" anymore, emphasizing the need for agility in response to changing legislation, economic conditions, and technology. He also delves into the importance of resilience, sustainability, and continuous improvement, drawing inspiration from Japanese business longevity models. Additionally, he highlights the critical role of mindset and leadership, explaining why business owners should take action instead of waiting for external solutions.
A major takeaway from this episode is the value of external accountability and support. Rick discusses how independent advisors, non-executive directors, or external mentors can provide objective feedback, reduce stress, and help business owners make better strategic decisions. He also shares his perspective on personal branding and succession planning, encouraging leaders to separate themselves from their business to ensure long-term success.
Key Takeaways:
✅ Why "business as usual" no longer exists—and how to adapt
✅ The secret to business longevity: resilience and sustainability
✅ How to develop a proactive leadership mindset in times of uncertainty
✅ The power of external support and accountability in decision-making
✅ Why curiosity and continuous improvement are critical for business success
✅ How personal branding plays a role in ensuring long-term business survival
Get Rick's book: Business As Unusual - How to Thrive in the New Renaissance
Rick Yvanovich is a true master of the business coaching craft. His proven track record of helping companies and individuals achieve unprecedented levels of success is a testament to his unparalleled ability to combine business experience with coaching interventions. Through systematic processes and unwavering commitment to employee empowerment, Rick translates vision into actionable steps that propel his clients forward towards their goals and milestones.
https://thebusinessbehindyourbusiness.com/
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