The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
From Clicks to Customers: Practical E-Commerce Tips for Growth
Ready to sharpen your e-commerce strategy and stay ahead of the curve?
In this episode, Matthew Stafford joins us to share real-world tips and forward-thinking advice to help business owners thrive in the ever-evolving world of online retail. With years of hands-on experience, Matthew offers a clear perspective on what it really takes to succeed in e-commerce today — and why now is one of the most exciting times to be building online.
You’ll learn:
- Why starting simple can give you a big competitive edge
- The smartest way to use data and customer feedback to shape your store
- Tips for increasing your sales conversion rates
- Why staying focused on the customer experience is crucial
If you’re running an e-commerce business — or thinking about starting one — this conversation will give you the clarity, confidence, and practical tools to move forward with purpose.
Matthew Stafford Over the past three decades, Matthew Stafford has been entrepreneurial and successfully building several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures. Matthew Stafford, the Managing Partner of Build Grow Scale and an equity owner of some in-house Ecommerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid Ecommerce groups and live events. His experience has also allowed him to help hundreds of ecommerce brands scale past the million-dollar mark - with many hitting the $10 million mark. To top it off, he's been speaking on stages about ecommerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly Ecommerce-focused event in North America - BGS LIVE.
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