The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
Beyond Survival: Strategic Turnaround Tips with James Martin
Why should you care about restructuring your business—especially when things seem to be going fine? Because waiting for a crisis to act could be the most expensive decision you ever make. In this episode, turnaround expert James Martin reveals why restructuring isn’t just a last resort—it’s a powerful tool for transforming challenges into competitive advantage.
If you're a business owner navigating market volatility, rising interest rates, or internal growing pains, this episode is essential listening. James Martin shares practical insights that can help you see beyond short-term survival and into long-term strategic transformation—before a crisis forces your hand.
What you’ll learn:
- Why restructuring isn’t just for failing businesses—and how proactive changes can secure long-term success
- How to identify early warning signs that your business may need to pivot
- The importance of strategic alignment with all stakeholders, including suppliers and lenders
- How to build trust-based supplier relationships that foster resilience, not risk
- Lessons from leading companies through 9/11, the 2008 crash, and COVID-19 disruptions
- Why avoiding tough conversations (especially with banks and management teams) can backfire
- And how every business challenge—even a staffing crisis or regulatory change—can become a strategic opportunity
With clear, actionable advice and real-world examples, this episode shifts your mindset from damage control to strategic agility. Don’t wait for trouble to find your business—listen in and learn how to turn challenge into opportunity.
James F. Martin, CPA, is the founder and managing partner of ACM Capital Partners and an internationally recognized expert in corporate turnarounds, having restored or created over $800 million in value for private companies. With more than two decades of experience, he has led organizations through complex restructurings, raised over $500 million in capital, and overseen transactions exceeding $250 million. Martin has served as interim CEO, CFO, and board advisor across a range of industries, delivering strategic renewal, debt restructuring, and operational transformations—even amid major economic disruptions. A CPA with an MBA from Emory University and a finance degree from Florida State University, he is also seasoned in bankruptcy processes, court-appointed receiverships, and ABC assignments.
https://thebusinessbehindyourbusiness.com/
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