Unlocking Human Behaviour: The Business Case for NLP

If you’ve ever been frustrated by a team member, confused by a client’s behaviour, or struggled to influence outcomes in your business—this episode is for you. Host Paul Sweeney welcomes experts Josh Davis and Greg Prosmushkin to explore the power of Neuro-Linguistic Programming (NLP) and how small and medium-sized business owners can use it to become more effective communicators, leaders, and decision-makers.

In this engaging and practical conversation, Josh and Greg demystify NLP—explaining it not as a manipulation tool, but as a science-backed, real-world framework for better understanding yourself and others. You’ll learn how to uncover what truly drives people (including your employees, clients, and even yourself), why our internal “maps of reality” often lead to misunderstanding, and how to use specific mindset shifts and tools to build stronger, more aligned relationships.

Listeners will walk away with:

• A practical understanding of NLP and its benefits in everyday business
• Insight into how to “read the room” and tailor communication for real impact
• Strategies for influencing without manipulation
• A shift from frustration to curiosity in dealing with people problems
• Simple steps to start using NLP in your leadership and communication today

Whether you’re a seasoned entrepreneur or just starting out, this episode is a powerful introduction to transforming your relationships and results—starting from within.

Get the book here: The Difference That Makes the Difference: NLP and the Science of Positive Change

Josh Davis, PHD is an internationally bestselling author of Two Awesome Hours and certified Trainer and Master Practitioner of NLP. He is the founder and director of the Science-Based Leadership Institute. He earned his PhD in psychology and neuroscience at Columbia University.

Greg Prosmushkin is a highly successful trial lawyer and entrepreneur with a diverse range of business ventures. His discovery and use of NLP have been key factors in his success.

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