The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
How to Win Again: Business Strategy Inspired by Sport
If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across fitness, wellness, and sports businesses. In this episode, he shares why many ex-athletes struggle to transition into business—and how they can use the same mindset and strategies from sport to win in the business world.
Listeners will learn how to rethink their business like a sports team: building a playbook, taking timeouts, knowing your competitors inside out, and putting your team in uniform—literally. Pete also unpacks why the word “wellness” is outdated and how “HALO” offers a more aspirational, results-driven framework for anyone in the fitness, coaching, or health ecosystem. If you want practical strategies, fresh ideas, and an inspiring push to think bigger, this is the episode to energize your next business move.
Get Pete's book Time to Win Again.
Pete Moore, founder of Integrity Square—a leading financial advisory firm that’s helped drive over $1.5 billion in transactions across the HALO sector. Pete’s worked with everyone from boutique fitness studios to major wellness brands, and he’s the author of Time to Win Again, a book packed with actionable takeaways for business owners navigating change and growth.
Pete’s also the host of the HALO Talks podcast, where over 8,000 professionals tune in for insights on strategy, investment, and innovation in health and wellness.
Disclosure: As an Amazon Associate we earn from qualifying purchases.
https://thebusinessbehindyourbusiness.com/
Connect with us:
Facebook
LinkedIn
Twitter
Instagram
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
