The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Permission to Be Imperfect: A Real Talk on Parenting & Business
Can you really be a great entrepreneur and a present parent at the same time?
In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship and parenting.
If you're a business owner trying to juggle growing a business while showing up for your family, this conversation will resonate deeply. Dan shares how he’s learned (and is still learning) to give himself grace, why balance is a myth, and how embracing imperfection has actually made him a better parent and entrepreneur.
You’ll walk away with:
- A new mindset around "balance" between business and family
- Practical insights for handling guilt and internal pressure
- Encouragement to re-centre on why you started your business in the first place
- A reminder that showing up — even imperfectly — still counts
Whether you're a parent running a business or someone who supports one, this is a must-listen episode that acknowledges the messy, meaningful, and beautiful overlap of work and life.
Dan Peterson has 25+ years of experience in small business management and ownership. Most recently (in 2012), Dan founded FlipSwitch Social Media, a nationally recognized, award winning social media agency that helps small to midsize businesses grow using the power of social media.
Dan aims to help motivate and guide other entrepreneurs and businesspeople using his diverse range of experience across multiple genres of business.
Dan is also a singer-songwriter acoustic guitarist who performs throughout Chicagoland on a regular basis.
In 2008 Dan married his amazing wife Amy, and is the proud father of three daughters: Kylie, Taylor and Brooklyn.
https://thebusinessbehindyourbusiness.com/
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