From Idea to Market: How to Use Intellectual Property to Drive Growth

If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with Jeff Holman, founder of Intellectual Strategies, who combines engineering, law, and business expertise to guide innovators from concept to commercial success.

Jeff breaks down the essentials of patents, trademarks, copyrights, and trade secrets, and explains how small and medium businesses can use these tools strategically—not just to defend their creations, but to drive growth. You’ll learn why intellectual property should be part of your business plan from day one, how to validate your ideas without overspending, and the critical steps to avoid infringing on someone else’s rights.

The episode also explores the dangers of skipping early-stage legal checks, the complexities of international IP protection, and how the “fractional legal team” model can give growing businesses big-company legal expertise at a fraction of the cost. Whether you’re a start-up founder, an inventor, or a scaling business, this is a masterclass in protecting your innovation and building with confidence.

Jeff Holman helps founders, innovators, and scaling companies solve one of the most frustrating problems in business: how to navigate legal, business, and strategic decisions without burning time, money, or momentum. As the founder of Intellectual Strategies, Jeff created the Fractional Legal Team model—designed specifically for start-ups and growth-stage companies who need expert legal help without the overhead of a full-time legal department. 

But legal is only part of the picture. Jeff is one of the rare advisors who blends the rigor of an engineer, the precision of an attorney, the perspective of an MBA, and the scrappy mindset of an entrepreneur. For over two decades, he’s worked with companies across SaaS, ecommerce, consumer products, and technology—helping founders not just protect what they’re building, but strategically grow it. Jeff’s guiding principle—both in business and in life—is simple: “Innovate with Confidence.” It’s not just a slogan; it’s the objective that drives how he supports his clients, how he operates his own business, and how he shows up for his family. 

Whether it’s guiding a founder through IP strategy, helping a leadership team build a real business strategy, or navigating a complex deal, Jeff’s focus is always on turning complexity into clarity—and helping people take bold, confident action toward what they’re building. When he’s not translating between the worlds of legal, tech, and business, Jeff speaks on topics like business strategy, innovation mindsets, and how companies can use fractional services to scale smarter. 

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www.intellectualstrategies.com