The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Why Sales Don’t Equal Success (and What to Focus on Instead)
Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at the end of the day, it’s not what you make, it’s what you keep.
Dive into the crucial differences between sales, profit, and cash flow, and why so many business owners confuse them. You’ll discover how to shift your mindset and your numbers so your business works for you, not against you.
In this episode, you’ll learn:
- Why sales don’t equal success—and how to avoid being “rich but broke”
- The critical difference between profit and cash flow (and why both matter)
- How to price your products and services based on real profitability
- Practical steps to apply the Profit First method in your business
- Why knowing your numbers is essential to scaling, exiting, or building legacy wealth
- How to stay profitable even when external challenges force you to pivot
If you want to stop leaving profit to chance and start building a business that delivers financial freedom, this conversation is packed with insights you can apply immediately.
Pam Jordan is the CEO of Pivot Business Group. With her no-nonsense approach and expertise in financial analysis and strategic growth, Pam has become a driving force behind the success of fast-growing companies. With over 20 years of experience in assisting small businesses, Pam has mastered the art of translating the story of numbers to empower entrepreneurs. With her guidance and expertise, Pivot Business Group is dedicated to helping businesses reach their destinations while ensuring their financial engines run smoothly.
Pam is also a wife and mom to 3 kids.
https://thebusinessbehindyourbusiness.com/
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