Why Sales Don’t Equal Success (and What to Focus on Instead)

Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at the end of the day, it’s not what you make, it’s what you keep.

Dive into the crucial differences between sales, profit, and cash flow, and why so many business owners confuse them. You’ll discover how to shift your mindset and your numbers so your business works for you, not against you.

In this episode, you’ll learn:

• Why sales don’t equal success—and how to avoid being “rich but broke”
• The critical difference between profit and cash flow (and why both matter)
• How to price your products and services based on real profitability
• Practical steps to apply the Profit First method in your business
• Why knowing your numbers is essential to scaling, exiting, or building legacy wealth
• How to stay profitable even when external challenges force you to pivot

If you want to stop leaving profit to chance and start building a business that delivers financial freedom, this conversation is packed with insights you can apply immediately.

Pam Jordan is the CEO of Pivot Business Group. With her no-nonsense approach and expertise in financial analysis and strategic growth, Pam has become a driving force behind the success of fast-growing companies. With over 20 years of experience in assisting small businesses, Pam has mastered the art of translating the story of numbers to empower entrepreneurs. With her guidance and expertise, Pivot Business Group is dedicated to helping businesses reach their destinations while ensuring their financial engines run smoothly. 

Pam is also a wife and mom to 3 kids.

www.pamjordan.com

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