The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Niche Marketing: Why Less Is More for Business Growth
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowing your focus could actually unlock growth?
In this episode of The Business Behind Your Business, Paul Sweeney sits down with Jennifer Christensen, Co-Founder and CMO of Beacon Media + Marketing, to unpack the power of niche marketing. Jennifer shares why focusing on a specific audience doesn’t limit you—it liberates you. She explains how to build trust with the right customers, remove barriers in their buying journey, and stop wasting money on ineffective tactics.
Listeners will learn:
- Why niche marketing creates stronger, more authentic connections with customers
- How to identify your “perfect match” clients and what messaging resonates with them
- Practical steps to increase conversions by improving your website and customer experience
- Common mistakes small businesses make with marketing—and how to avoid them
- How to ethically use AI as a supportive tool (without replacing your expertise)
If you’ve ever felt overwhelmed by marketing or struggled to get real results, this episode will give you the clarity and confidence to focus your efforts where they matter most.
Jennifer Christensen is the Co-Founder and CMO of Beacon Media + Marketing, a national digital agency they've grown over the past 13 years with a mission to help small businesses thrive. At Beacon, they specialize in ROI-driven marketing campaigns that deliver measurable impact for both businesses and non-profits. Jennifer's journey as an entrepreneur began in her early 20s with a company that ultimately failed — an experience that shaped her profoundly. She didn’t plan to start another company at 40, but that failure taught her the humility, character, and resilience that have fueled Beacon’s success. Today, Jennifer has the privilege of partnering with visionary leaders to grow authentic, sustainable brands. Their team now serves clients across the country with locations coast to coast. The work they do has purpose, and that purpose drives everything they build. Outside the office, Jennifer is a proud wife of 30 years, mom to three amazing adult kids, and a passionate traveller who loves time with family and friends.
https://thebusinessbehindyourbusiness.com/
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