The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
How to Keep Your Human Voice in a Digital-First World
In today’s digital world, it’s easy to get caught up in chasing algorithms and producing content at scale—only to lose sight of the real goal: connecting with people. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with TEDx speaker, author, and social media strategist Robin Nathaniel to explore how business owners can bring authenticity and human connection back into their marketing.
Robin shares his proven SYNC Method—a simple yet powerful framework for making your content stand out by keeping it Simple, Yielding to intention, Natural, and Changing it up. You’ll learn how to avoid “AI sludge,” stop chasing vanity metrics, and instead create meaningful content that builds trust and drives genuine engagement.
Whether you feel overwhelmed by the pace of digital change, unsure how to stand out online, or simply want to reconnect with your audience in a more authentic way, this episode will help you cut through the noise and rediscover the human side of social media.
What you’ll learn in this episode:
- Why chasing algorithms leads to empty engagement—and what to do instead
- How to use AI tools without losing your authentic voice
- Why authenticity and clarity outperform volume and virality
- A step-by-step breakdown of the SYNC Method for intentional human connection
- Practical tips for identifying and engaging your ideal audience
Get Robin's Free Social Media SYNC bundle (2 E-Books, 1 Checklist, and a Free Preview of my Book) - To claim, visit LandTheTalk.com
Robin Nathaniel - TEDx Speaker, acclaimed author, and Telly Award Gold Winner, Robin Nathaniel, has a story of resilience, creativity, and reinvention. Beginning his career as a musician, Robin’s artistic roots laid a unique foundation for his journey. This experience in music, with its emphasis on connection and storytelling, naturally paved the way for his transition into the professional world of social media. Living by the motto "Connect. Create. Contribute," he aims to inspire a wave of positive transformation.
https://thebusinessbehindyourbusiness.com/
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