The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Transform Your LinkedIn: How AI Can Build Your Personal Brand
Are you treating your LinkedIn profile like just another digital résumé? If so, you’re missing one of the most powerful business tools available. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Al Kushner—LinkedIn strategist, keynote speaker, and author of The AI LinkedIn Advantage—to uncover how business owners can use LinkedIn and AI to authentically build their personal brand and attract new opportunities.
Al shares practical, time-saving strategies to help you optimize your profile, stand out from competitors, and create content that resonates with your audience. You’ll learn how to use AI tools like ChatGPT to write engaging posts, leverage LinkedIn newsletters to expand your reach, and maintain authenticity in an AI-driven world. Whether your profile needs a total overhaul or a simple refresh, this episode gives you the actionable steps to start turning your LinkedIn presence into a growth engine for your business.
Get Al's free LinkedIn profile optimization checklist www.linkedvantage.com/audit
Al Kushner is an award-winning author and sought-after LinkedIn Growth Strategist, renowned for his innovative approach to digital networking. His groundbreaking book, The A.I. LinkedIn Advantage, has transformed how professionals and businesses leverage artificial intelligence to optimize their LinkedIn presence, grow networks, and drive meaningful engagement. Al’s expertise in blending AI-driven strategies with actionable insights has made him a trusted advisor and thought leader, empowering countless individuals to achieve measurable results on the platform.
https://thebusinessbehindyourbusiness.com/
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