The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Bootstrapping a Start-Up: Real Lessons from a $30M Founder
If you’ve ever wondered how to scale your business from a solo operation to a multimillion-dollar enterprise — without outside investors — this episode is for you. Bryan Clayton, CEO and co-founder of GreenPal, joins host Paul Sweeney to share his journey from mowing lawns to building a $30 million tech company serving over 300,000 customers.
Bryan reveals the hard-earned lessons behind bootstrapping growth — from hiring his first employees and scrambling to meet payrolls to mastering sales, building systems, and creating sustainable growth without debt or shortcuts. He breaks down the mindset shifts every business owner must make to move from doing all the work themselves to building a team that drives the business forward.
Listeners will learn:
- How to grow from a one-person business to a thriving, scalable company
- Why learning each part of your business before delegating is crucial
- The right (and wrong) ways to use debt when growing
- How listening to your customers can guide product and service innovation
- Why overnight success is a myth — and what real, long-term growth looks like
Whether you’re running a service business or building a start-up, Bryan’s insights on leadership, growth, and resilience will inspire you to think bigger — and execute smarter.
Bryan Clayton has been recognised as one of Inc. Magazine's "Top Entrepreneurs" and has built GreenPal to over 300,000 customers and $30 million a year in revenue. He is a serial entrepreneur with 22 years of experience in the lawn, landscaping, and garden industry. Before GreenPal, he built Peachtree Inc. to over $10 million a year before selling it. Bryan is a thought leader in the green industry, often sharing his insights through various media outlets and speaking engagements.
https://thebusinessbehindyourbusiness.com/
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